Campari Aperitivo

Campari Aperitivo: The Bold Italian Icon

Campari is an iconic Italian bitter aperitif, celebrated for its deep red hue and complex, bittersweet flavor. First created in 1860 by Gaspare Campari in Novara, Italy, this legendary liqueur has become a staple in classic cocktails and aperitivo culture worldwide. Its intense character and well-balanced bitterness make it a favorite among mixologists and cocktail enthusiasts alike.

Production & Ingredients

Campari’s distinctive taste comes from a secret blend of herbs, spices, and fruit infusions, though the exact recipe remains a closely guarded secret. Key flavor components include:

• Bitter Orange – A dominant citrus note that provides a bright yet slightly tart sweetness.

• Chinotto & Cascarilla Bark – Contributing to its signature bitterness and depth.

• Herbs & Spices – A secret mix that enhances complexity with subtle earthy and aromatic undertones.

The ingredients are macerated in alcohol to extract their flavors before being blended and bottled at 24% ABV. Campari’s signature red color was originally derived from natural cochineal dye, though modern production now uses artificial coloring.

Tasting Notes

• Appearance: A striking, intense red with a rich, jewel-like depth.

• Aroma: Bold notes of citrus zest, herbal spices, and hints of floral and woody undertones.

• Palate: A powerful yet balanced blend of bitter orange, dark cherry, and herbal botanicals, with layers of spice and floral complexity. The sweetness on the front palate transitions into a lingering bitterness that defines its character.

• Finish: Dry and lingering with a sophisticated bitterness, leaving the palate refreshed and primed for the next sip.

Conclusion

Campari is more than just an aperitif—it’s a symbol of Italian sophistication and cocktail craftsmanship. Its bold bitterness, vibrant color, and versatility make it a timeless classic, perfect for those who appreciate complex, refined flavors. Whether enjoyed in a Negroni, Americano, or simply over ice, Campari remains an essential spirit for any cocktail lover.