Pure Project Brewing Co. - Cloud Pleaser Murky IPA
Short History
Pure Project Brewing Co. is renowned for its commitment to both exceptional craft beer and environmental sustainability. "Cloud Pleaser" is a shining example of this dual mission, brewed in collaboration with Ambitious Ales. The beer's name is a direct nod to a revolutionary new technology used in its creation: the Frigid. Cloud system. Pure Project and Ambitious Ales were the first two breweries in the U.S. to install this energy-efficient, cloud-based cooling system, which significantly reduces the energy footprint of the brewing process. This collaboration isn't just about making a great beer; it's a statement about the future of brewing, proving that innovation and sustainability can go hand-in-hand to create a product that is both delicious and better for the planet.
Key Features
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Collaborative Brewing: A unique partnership with Ambitious Ales, uniting two forward-thinking breweries in a shared vision of quality and sustainability.
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Sustainable Production: Brewed with the Frigid. Cloud system, a pioneering technology that dramatically reduces energy consumption and carbon footprint.
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Premium Hop Blend: Features a meticulously selected blend of Nelson Sauvin, Mosaic Cryo, and Strata Abstrax hops, known for their expressive and complex aromatic profiles.
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Murky IPA Style: This beer is a "murky" or Hazy IPA, characterized by its soft, velvety mouthfeel and a full-bodied, juicy character.
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Limited Release: As a special collaboration, "Cloud Pleaser" is a limited-run product, making it a sought-after beer for enthusiasts and collectors.
Tasting Notes
Pouring a hazy, pale yellow-peach color with a pillowy white head, Cloud Pleaser immediately entices the senses. The aroma is a vibrant explosion of tropical and citrus notes, with distinct scents of juicy mango, bright lime zest, and sweet honeydew. On the palate, the experience is equally delightful, with a smooth and pillowy mouthfeel. Flavors of ripe mangosteen, nectarine, and a hint of vanilla cream wash over the tongue, creating a soft yet complex flavor profile. The finish is clean and balanced, with a subtle brightness from the Strata Abstrax hops that keeps it incredibly drinkable.
Awards and Accolades
While "Cloud Pleaser" is a new release, Pure Project's commitment to quality is reflected in its numerous accolades for other brews, demonstrating the brewery's consistent excellence.
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Pure Project: Named "Best Brewery of 2024" by San Diego Magazine.
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Diamond Dust Murky IPA: Rated 95/100 by Wine Enthusiast and named to their "Top 50 Beers of 2023."
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Rain Pilsner: Won "First Place Pilsner" at the 2023 and 2022 San Diego Beer News Awards.
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Ambitious Ales: Won a gold medal at the 2024 Great American Beer Festival for their hazy IPA "Professional Human Being," showcasing the quality that can be achieved with the same sustainable brewing technology.
Overall Expression of the Product
Pure Project's Cloud Pleaser is a beacon of modern craft brewing. It is a beer that is not only a triumph of flavor and texture, delivering an incredibly juicy and tropical experience, but also a bold statement about responsibility and innovation. It proves that a truly exceptional beer can be crafted with a keen eye on the future of our planet. "Cloud Pleaser" is a beer that truly lives up to its name, offering a blissful and guilt-free drinking experience for those who appreciate both quality and a commitment to doing good.
